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~subject:"Relationship marketing"
~type_genre:"Case study"
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Managing consumer services : factory or theater?
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Factory or theatre? : towards the convergence
Baglieri, Enzo
;
Karmarkar, Uday
- In:
Managing consumer services : factory or theater?
,
(pp. 233-271)
.
2014
Persistent link: https://www.econbiz.de/10010478135
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Kundenorientierte Prozesssteuerung in der Automobilindustrie : die Rolle von Logistik und Logistikcontrolling im Prozess "vom Kunden bis zum Kunden"
Herold, Lothar
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2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002678213
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