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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
8
Konsumentenverhalten
8
Innovation
5
New product development
5
Produktentwicklung
5
Consumer innovativeness
4
Innovation diffusion
4
Innovationsdiffusion
4
Innovation adoption
3
Innovationsakzeptanz
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Beziehungsmarketing
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new product adoption
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Bestellung
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China
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Consumer attitudeIn-store purchase intention
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Consumers
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Customer integration
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Diffusion of product innovation
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E-commerce
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Einzelhandel
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Electronic Commerce
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Emerging economies
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Emotion
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Experiential products
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Gender
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Gender differences
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Geschlecht
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Innovation management
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Innovationsmanagement
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Innovativeness
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Internet marketing
1
Kraftfahrzeug
1
Kundenbindungsprogramm
1
Kundenintegration
1
Leading option
1
Learning organization
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Learning process
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Lernende Organisation
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Chao, Chih-Wei
2
Bravo-Olavarria, Renzo
1
Gorman, Sarah
1
Pandit, Ameet
1
Reimers, Vaughan
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Vilches-Montero, Sonia
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Asia Pacific journal of marketing and logistics
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty
Vilches-Montero, Sonia
;
Pandit, Ameet
;
Bravo-Olavarria, …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
Saved in:
2
Permission email marketing and its influence on online shopping
Reimers, Vaughan
;
Chao, Chih-Wei
;
Gorman, Sarah
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 308-322
Persistent link: https://www.econbiz.de/10011562927
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