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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Internet marketing
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attitude toward the banner
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Porcu, Lucia
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Alcántara-Pilar, Juan Miguel
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Barrio-García, Salvador del
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Crespo Almendros, Esmeralda
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Crespo-Almendros, Esmeralda
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Prados-Peña, Ma. Belén
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International journal of hospitality management
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Perceived customer care and privacy protection behavior : the mediating role of trust in self-disclosure
Rodríguez-Priego, Nuria
;
Porcu, Lucia
;
Prados-Peña, …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014253497
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2
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
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