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~subject:"Relationship marketing"
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Relationship marketing
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Grabner-Kräuter, Sonja
8
Bitter, Sofie
2
Schwarz-Musch, Alexander
2
Breitenecker, Robert J.
1
Ettinger, Andrea
1
Kostyra, Martyna
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Okazaki, Shintaro
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Razmus, Wiktor
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Terlutter, Ralf
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Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
Electronic markets : the international journal on networked business
1
International journal of networking and virtual organisations : IJNVO
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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Psychology & marketing
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ECONIS (ZBW)
8
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1
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
2
The desirability of CSR communication versus greenhushing in the hospitality industry : the customers’ perspective
Ettinger, Andrea
;
Grabner-Kräuter, Sonja
;
Okazaki, Shintaro
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 618-638
Persistent link: https://www.econbiz.de/10012492347
Saved in:
3
Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie
;
Grabner-Kräuter, Sonja
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
Saved in:
4
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
5
Building consumer trust in online markets
Grabner-Kräuter, Sonja
- In:
Business ethics and the electronic economy
,
(pp. 223-236)
.
2011
Persistent link: https://www.econbiz.de/10009012749
Saved in:
6
CRM : Grundlagen und Erfolgsfaktoren
Grabner-Kräuter, Sonja
;
Schwarz-Musch, Alexander
- In:
Kundenorientierte Unternehmensführung : …
,
(pp. 177-195)
.
2009
Persistent link: https://www.econbiz.de/10003786560
Saved in:
7
Building consumer trust in online markets
Grabner-Kräuter, Sonja
- In:
Business ethics and the electronic economy : with 4 tables
,
(pp. 223 - 236)
.
2004
Persistent link: https://www.econbiz.de/10014554998
Saved in:
8
Erfolgspotenziale der Online-Personalisierung im Distributionsmanagement
Grabner-Kräuter, Sonja
;
Schwarz-Musch, Alexander
- In:
Marktstrategische Veränderungen in der …
,
(pp. 383-395)
.
2003
Persistent link: https://www.econbiz.de/10001793636
Saved in:
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