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~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
4
Consumer behaviour
3
Konsumentenverhalten
3
Customer experience
2
Customer satisfaction
2
Kundenzufriedenheit
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Advertising
1
Attachment theory
1
Auditing
1
Big event
1
Brand experience
1
Brand management
1
Business relationship
1
Client-Server-Architektur
1
Client-server architecture
1
Closeness
1
Crisis management
1
Cross-disciplinary research
1
Customer loyalty
1
Decision
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Digital environment
1
Digitale Dienste
1
Entrepreneurs
1
Entrepreneurship
1
Entrepreneurship approach
1
Entscheidung
1
Event design
1
Event marketing
1
Event-Marketing
1
Festival experience
1
Frauen
1
Großveranstaltung
1
HF Commerce
1
Krisenmanagement
1
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English
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Krolikowska, Ewa
4
Bruce, Helen L.
2
Rooney, Tara
2
Fernandes, Jovan Velroy
1
Kuenzel, Sven
1
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International journal of event and festival management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
4
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1
Guest editorial: investigating the effect of the physical context on customer experience
Bruce, Helen L.
;
Krolikowska, Ewa
;
Rooney, Tara
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 689-699
Persistent link: https://www.econbiz.de/10014314391
Saved in:
2
The festival customer experience : a conceptual framework
Fernandes, Jovan Velroy
;
Krolikowska, Ewa
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10014319891
Saved in:
3
Rethinking relationship marketing as consumer led and technology driven : propositions for research and practice
Rooney, Tara
;
Krolikowska, Ewa
;
Bruce, Helen L.
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10012483398
Saved in:
4
The effect of bonds on loyalty towards auditors : the mediating role of commitment
Kuenzel, Sven
;
Krolikowska, Ewa
- In:
The service industries journal
28
(
2008
)
5/6
,
pp. 685-700
Persistent link: https://www.econbiz.de/10003775767
Saved in:
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