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Do VIP programs always work well? : the moderating role of loyalty
Kim, Donghoon
;
Lee, Seung-yon
;
Bu, Kyunghee
;
Lee, Seho
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 590-609
Persistent link: https://www.econbiz.de/10003874123
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