Terawatanavong, Civilai; Quazi, Ali - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 3, pp. 173-183
Purpose – The main purpose of the paper is to examine the possible links between some selected dimensions of national culture and business‐to‐business (B2B) relationships. Design‐methodology/approach – Since this paper proposes a conceptual model, a qualitative approach is taken to...