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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Brand management
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Brand heritage
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Markenführung
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Brand image
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Markenimage
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Rose, Gregory
4
Orth, Ulrich R.
3
Albert, Bente Henrike
1
Horstmann, Florian
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Limon, Yonca
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McKee, Daryl
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Merchant, Altaf
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Meyer, Caroline
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Neill, Stern
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Journal of business research : JBR
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Relationship qualities of brand heritage : warmth, competence and the moderating roles of anthropomorphic factors
Meyer, Caroline
;
Albert, Bente Henrike
;
Rose, Gregory
; …
- In:
European journal of marketing
58
(
2024
)
5
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10015047506
Saved in:
2
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
3
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
4
Developing the organization's sensemaking capability : precursor to an adaptive strategic marketing response
Neill, Stern
;
McKee, Daryl
;
Rose, Gregory
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 731-744
Persistent link: https://www.econbiz.de/10003507185
Saved in:
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