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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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Familienunternehmen
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Santos, Manuel Alonso dos
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Soto-Fuentes, Y.
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Calabuig-Moreno, Ferran
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Campos, Carlos Pérez
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Guardia, Francisco Rejón
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Ko, Yong Jae
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Liébana-Cabanillas, F.
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Valderrama-Palma, V. A.
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Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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Determinants of mobile banking users' loyalty
Santos, Manuel Alonso dos
;
Soto-Fuentes, Y.
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 615-633
Persistent link: https://www.econbiz.de/10012258072
Saved in:
2
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
3
Unobserved heterogeneity and the importance of customer loyalty in mobile banking
Liébana-Cabanillas, F.
;
Santos, Manuel Alonso dos
; …
- In:
Technology analysis & strategic management
29
(
2017
)
9
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10011739777
Saved in:
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