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~subject:"Relationship marketing"
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Search: person:"Wu, Luorong"
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Relationship marketing
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
13
Kundenzufriedenheit
13
Dienstleistungsqualität
9
Internet marketing
9
Online-Marketing
9
Service quality
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Beziehungsmarketing
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Online retailing
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Online-Handel
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Tourism
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Tourismus
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Viral marketing
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Virales Marketing
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Experiment
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Gastronomie
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Restaurant industry
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Social Web
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Social web
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Holiday behaviour
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Urlaubsverhalten
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Beschwerdemanagement
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Complaint management
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Consumer behavior
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Corporate social responsibility
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Emotion
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Experimental design
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Gastgewerbe
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Hospitality industry
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Tourism industry
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Tourismuswirtschaft
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online reviews
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Brand management
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Confidence
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Corporate Social Responsibility
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Dienstleistungssektor
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Diversity Management
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Wu, Luorong
8
Mattila, Anna S.
4
Hanks, Lydia
2
King, Ceridwyn
2
Bilgihan, Anil
1
Bujisic, Milos
1
Choi, Choongbeom
1
Fan, Alei
1
Gao, Yixing
1
He, Zeya
1
Liu, Qing
1
Ma, Shihan
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Mattila, Anna
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Shin, Joongwon
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So, Kevin Kam Fung
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Wang, Peihao
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Xiong, Lina
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International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of services marketing
1
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ECONIS (ZBW)
8
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1
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
2
Platform-centric vs. multi-party service failure : an examination of consumers' negative word of mouth about sharing economy platforms
Wu, Luorong
;
Liu, Qing
;
Ma, Shihan
;
Hanks, Lydia
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1332-1375
Persistent link: https://www.econbiz.de/10014280782
Saved in:
3
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
4
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
5
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
6
Powerful or powerless customers : the influence of gratitude on engagement with CSR
Mattila, Anna S.
;
Wu, Luorong
;
Choi, Choongbeom
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011615541
Saved in:
7
Investigating the impact of surprise rewards on consumer responses
Wu, Luorong
;
Mattila, Anna S.
;
Hanks, Lydia
- In:
International journal of hospitality management
50
(
2015
),
pp. 27-35
Persistent link: https://www.econbiz.de/10011387907
Saved in:
8
Not all smiles are created equal : investigating the effects of display authenticity and service relationship on customer tipping behavior
Bujisic, Milos
;
Wu, Luorong
;
Mattila, Anna
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
26
(
2014
)
2
,
pp. 293-306
Persistent link: https://www.econbiz.de/10010250181
Saved in:
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