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~subject:"Relationship marketing"
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Relationship marketing
Business model
5
Consumer behaviour
5
Konsumentenverhalten
5
Betriebliche Wertschöpfung
4
Customer value
4
E-commerce
4
Electronic Commerce
4
Geschäftsmodell
4
Kundenwert
4
Value creation
4
Beziehungsmarketing
3
Digitalisierung
3
Digitization
3
Einzelhandel
3
Online retailing
3
Online-Handel
3
Retail trade
3
Dienstleistungsqualität
2
Digital platform
2
Digitale Plattform
2
International business
2
Internationale Geschäftsbeziehungen
2
Lieferantenmanagement
2
Multichannel strategy
2
Multikanalvertrieb
2
Service quality
2
Strategic management
2
Strategisches Management
2
Supplier relationship management
2
business model
2
consumer behaviour
2
B-to-B-Marketing
1
B2B
1
Bekleidungsindustrie
1
Business network
1
Business-to-business
1
Business-to-business marketing
1
C2C
1
Clothing industry
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English
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Yrjölä, Mika
3
Saarijärvi, Hannu
2
Becker, Larissa
1
Gasparin, Isadora
1
Jaakkola, Elina
1
Joensuu, Johanna
1
Kulkarni, Gauri
1
Panina, Ekaterina
1
Rintamäki, Timo
1
Santos, Cristiane Pizzutti dos
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Spence, Mark T.
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Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
3
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Challenging the "integration imperative" : a customer perspective on omnichannel journeys
Gasparin, Isadora
;
Panina, Ekaterina
;
Becker, Larissa
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209585
Saved in:
2
A customer value perspective to service experiences in restaurants
Yrjölä, Mika
;
Rintamäki, Timo
;
Saarijärvi, Hannu
; …
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 91-101
Persistent link: https://www.econbiz.de/10012115044
Saved in:
3
Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika
;
Spence, Mark T.
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
Saved in:
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