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Relationship marketing
Baudrillard, Jean
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Baudrillard, Jean, 1929-2007.
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Relationship marketing and the order of simulation
Østergaard, Per
;
Fitchett, James
- In:
Marketing theory
12
(
2012
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10009658911
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