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~subject:"Relationship marketing"
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Relationship marketing
Communication strategies
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communication strategies
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European journal of marketing
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ECONIS (ZBW)
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1
Multichannel relational communication strategy : does one-sized strategy fit all customers?
Ramos, Carla
;
Bortoluzzo, Adriana Bruscato
;
Claro, …
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 952-985
Persistent link: https://www.econbiz.de/10015047349
Saved in:
2
From the employee perspective : organizations' administration of internal social media and the relationship between social media engagement and relationship cultivation
Men, Linjuan Rita
;
O'Neil, Julie
;
Ewing, Michele
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 375-402
Persistent link: https://www.econbiz.de/10014229016
Saved in:
3
Social media :
communication
strategies
, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
Saved in:
4
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing
communication
strategies
mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
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