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~subject:"Relationship marketing"
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Relationship marketing
Brand management
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Markenführung
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Consumer behaviour
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Markenartikel
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Local brands
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local brands
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Beziehungsmarketing
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Consumer based brand equity
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Designation of origin
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Emerging economies
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Indonesia
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Multinationales Unternehmen
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Brand origin recognition accuracy
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European research studies
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International journal of internet marketing and advertising : IJIMA
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Journal of food products marketing
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ECONIS (ZBW)
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Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.
;
Starostin, Vasily S.
; …
- In:
European research studies
20
(
2017
)
4B
,
pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
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2
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
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3
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
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