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~subject:"Relationship marketing"
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Relationship marketing
Corporate Social Responsibility
12
Corporate social responsibility
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Social advocacy
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Consumer behaviour
5
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corporate social advocacy
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Großbritannien
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Social advocacy--Great Britain.
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brand loyalty
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Park, Keonyoung
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Jiang, Hua
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Mathur, Manisha
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International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
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ECONIS (ZBW)
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Signaling, verification, and identification : the way corporate
social
advocacy
generates brand loyalty on social media
Park, Keonyoung
;
Jiang, Hua
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 439-463
Persistent link: https://www.econbiz.de/10014229023
Saved in:
2
The mediating role of skepticism : how corporate
social
advocacy
builds quality relationships with publics
Park, Keonyoung
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 821-839
Persistent link: https://www.econbiz.de/10013493045
Saved in:
3
Quantifying the long-term effect of social media
Mathur, Manisha
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
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