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~subject:"Relationship marketing"
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Social comparison theory
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social comparison theory
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The dark side of channel rewards for observer distributors : a social comparison perspective
Zeng, Fue
;
Huang, Ying
;
Xiao, Zhenxin
;
Wang, Cheng Lu
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 441-452
Persistent link: https://www.econbiz.de/10012581684
Saved in:
2
I earn it, but they just get it : loyalty program customer reactions to unearned preferential treatment in the social servicescape
Kim, Youngsun Sean
;
Baker, Melissa A.
- In:
The Cornell hospitality quarterly
61
(
2020
)
1
,
pp. 84-97
Persistent link: https://www.econbiz.de/10012158194
Saved in:
3
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
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