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Brand Equity DOI: http://dx.doi.org/10.4468/2008.1.06mosca
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
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(pp. 249-270)
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2024
Persistent link: https://www.econbiz.de/10014529112
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