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~subject:"Relationship marketing"
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Relationship marketing
Consumer behaviour
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material purchases
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Satisfaction
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experiential purchases
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autobiographical memory
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consumer behavior
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happiness
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nostalgia
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
2
Experiential gifts foster stronger social relationships than material gifts
Chang, Qing
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 913-931
Persistent link: https://www.econbiz.de/10011770796
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