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~subject:"Relationship marketing"
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Relationship marketing
Innovation
12
Resistance to innovation
12
Innovation diffusion
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Innovationsdiffusion
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Innovation management
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Innovationsmanagement
7
Consumer behaviour
4
Innovation adoption
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Innovationsakzeptanz
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Konsumentenverhalten
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Digitalisierung
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Digitization
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Beziehungsmarketing
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Cognition
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resistance to innovation
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Adoption of innovation
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Adoption of innovations
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B-to-B-Marketing
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B2B marketing
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B2B online catalog
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Behavioral reasoning theory
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Betriebliches Informationssystem
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Blockchain
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Brasilien
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Brazil
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Business intelligence system
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Business start-up
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Business-to-business marketing
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Cognitive passive resistance
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Commission error
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Competitor collaboration
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Consumer behavior
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Consumer resistance to innovation
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Customer churn
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Customer integration
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Sun, Yang
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Cai, Huifen
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Cheah, Isaac
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Ding, Wenmei
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Weng, Chen
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Asia Pacific journal of marketing and logistics
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Journal of retailing and consumer services
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ECONIS (ZBW)
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The effect of consumer
resistance
to
innovation
on innovation adoption : the moderating role of customer loyalty
Sun, Yang
;
Ding, Wenmei
;
Weng, Chen
;
Cheah, Isaac
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1849-1863
Persistent link: https://www.econbiz.de/10013391140
Saved in:
2
Case based models of the relationship between consumer
resistance
to
innovation
and customer churn
Sun, Yang
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012581887
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