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~subject:"Relationship marketing"
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Relationship marketing
Vertrauen
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Arcelor and Mittal Steel Merger
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Cadbury PLC
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Renault–Nissan Alliance
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trust building
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Electronic commerce research
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International journal of hospitality management
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International journal of technology marketing : IJTMkt
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ECONIS (ZBW)
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In Airbnb we trust : understanding consumers' trust-attachment building mechanisms in the sharing economy
Yang, Sung-Byung
;
Lee, Kyungmin
;
Lee, Hanna
;
Koo, Chulmo
- In:
International journal of hospitality management
83
(
2019
),
pp. 198-209
Persistent link: https://www.econbiz.de/10012122075
Saved in:
2
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
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3
The role of social media in affective
trust
building
in customer-supplier relationships
Calefato, Fabio
;
Lanubile, Filippo
;
Novielli, Nicole
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
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