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International journal of advertising : the quarterly review of marketing communications
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Exploring the functional distinction between Hindu religiosity and spirituality in direct and indirect domestic violence prevention PSAs : a study of
bystander
intervention in the...
Muralidharan, Sidharth
;
Pookulangara, Sanjukta
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1121-1142
Persistent link: https://www.econbiz.de/10013362129
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2
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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3
Studying the impact of religious symbols on domestic violence prevention in India : applying the theory of reasoned action to bystanders' reporting intentions
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011882040
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