Lohman, Greta; Keske, Catherine M.; Loomis, John B. - Agricultural and Applied Economics Association - AAEA - 2010
Dichotomous choice willingness to pay questions are often used to determine the value visitors place on nature …’s interpretation of dichotomous choice questions. Therefore, it is necessary to use specific verbiage when designing surveys, to ensure … responses to WTP dichotomous choice questions can be interpreted correctly by researchers. Specifically, if researchers want …