Pritchard, Katrina; Whiting, Rebecca - In: Qualitative Research in Organizations and Management: … 7 (2012) 3, pp. 338-353
a pilot – using the innovative approach of “e‐research” to generate both practical and methodological insights. Design …/methodology/approach – Using the authors’ “e‐research” pilot as a reflexive case study, key methodological issues are critically reviewed. This … practice. Using a new and emerging approach (“e‐research”) provides a prompt to review “autopilot” tendencies and offers a new …