Silveira, Ana Carla Prado da; Sousa, Magno de; Pereira, … - In: Organizacoes Rurais e Agroindustriais/Rural and … 04 (2002) 2
Reduction in coffee consumption has required from coffee organizations the development of marketing techniques so as to creating value to their product as well as reaching consumer’s satisfaction. This work aimed at identifying questions on coffee consumers’ desires, perceptions,...