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~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Firm performance
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Brand management
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Markenführung
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Markenimage
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Rahman, Mahabubur
3
Rodríguez-Serrano, M. Ángeles
3
Lambkin, Mary
2
Faroque, Anisur Rahman
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing theory and practice : JMTP
1
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ECONIS (ZBW)
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Corporate environmentalism and brand value : a natural resource-based perspective
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10012607672
Saved in:
2
Advertising efficiency and profitability : evidence from the pharmaceutical industry
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 619-629
Persistent link: https://www.econbiz.de/10012291400
Saved in:
3
Brand management efficiency and firm value : an integrated resource based and signalling theory perspective
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 112-126
Persistent link: https://www.econbiz.de/10011887292
Saved in:
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