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~subject:"Retail trade"
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Retail trade
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
7
Luxury goods
7
Luxusgüter
7
Markenführung
7
Brand image
5
Markenimage
5
Avertissements sanitaires
3
Einzelhandel
3
Luxury
3
Persuasion sociale
3
Access-based consumption
2
Beziehungsmarketing
2
Brand
2
Business ethics
2
Charisma
2
Cultural heritage
2
Economic ethics
2
Ethics
2
Ethik
2
Fear
2
Heritage brand
2
Kulturgüter
2
Markenartikel
2
Marketing management
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Marketingmanagement
2
Peur
2
Relationship marketing
2
Sharing economy
2
Social persuasion
2
Unternehmensethik
2
Wirtschaftsethik
2
luxury
2
persona
2
tobacco warnings
2
Arbeitsethik
1
Artification
1
Artificial Intelligence
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English
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Dion, Delphine
3
Arnould, Eric
1
Arnould, Eric J.
1
Borraz, Stéphane
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Journal of marketing management : MM
1
Journal of retailing
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
3
Retail luxury strategy : assembling charisma through art and magic
Dion, Delphine
;
Arnould, Eric
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 502-520
Persistent link: https://www.econbiz.de/10009423189
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