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Linzmajer, Marc
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Rudolph, Thomas
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Wertschöpfung im Handel
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Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
2
Cross- & Omni-Channel Management 2017 : in Deutschland, Österreich und der Schweiz
Rudolph, Thomas
;
Linzmajer, Marc
;
Kleinlercher, Kristina
; …
-
2017
Persistent link: https://www.econbiz.de/10011786205
Saved in:
3
Innovationsmanagement im Handel : Treiber, Innovationsobjekte und Voraussetzungen einer erfolgreichen Innovationstätigkeit im Handel
Rudolph, Thomas
;
Linzmajer, Marc
- In:
Wertschöpfung im Handel
,
(pp. 222-247)
.
2014
Persistent link: https://www.econbiz.de/10010257708
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