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Retail trade
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Mitchell, Richard
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International journal of retail & distribution management
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Journal of marketing management : MM
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Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634
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2
Interpretation of the retail brand : an SME perspective
Mitchell, Richard
;
Hutchinson, Karise
;
Bishop, Susan
- In:
International journal of retail & distribution management
40
(
2012
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10009519736
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