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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Influence of cultural dimensions on online interactive review feature implementations : a comparison of Korean and US retail web sites
Yun, Gi Woong
;
Park, Sung-yeon
;
Ha, Louisa
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10003838632
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