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Retail trade
Consumer behaviour
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Customer satisfaction
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Hispanic population in USA
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Wu, Bob T.
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Journal of the Academy of Marketing Science
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The halo effect in store image measurement
Wu, Bob T.
- In:
Journal of the Academy of Marketing Science
15
(
1987
)
3
,
pp. 44-51
Persistent link: https://www.econbiz.de/10001062781
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