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~subject:"Retail trade"
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Search: subject_exact:"Werbegeschenk"
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Retail trade
Promotional materials
255
Werbemittel
255
Deutschland
70
Germany
69
Theorie
55
Theory
55
Werbung
28
Market research
25
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25
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24
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23
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23
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23
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18
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Hörfunkwerbung
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11
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1
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Blömer, Frank
1
Böcker, Franz
1
Crader, Sumire
1
Dichtl, Erwin
1
Diller, Hermann
1
Donthu, Naveen
1
Foreman, Jeff
1
Hillebrand, Rainer
1
Khouja, Moutaz
1
Kónya, László
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Pan, Jingming
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Journal of retailing and consumer services
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Brick & mortar shopping in the 21st century
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Journal of marketing theory and practice
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
9
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1
Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit
;
Donthu, Naveen
;
Bello, Daniel C.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
Saved in:
2
Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
Saved in:
3
Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
Saved in:
4
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
5
The art of marketing
Crader, Sumire
;
Zaichkowsky, Judith Lynne
- In:
Brick & mortar shopping in the 21st century
,
(pp. 87-106)
.
2008
Persistent link: https://www.econbiz.de/10003618173
Saved in:
6
Directing store flyers to the appropriate audience
Miranda, Mario J.
;
Kónya, László
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 175-181
Persistent link: https://www.econbiz.de/10003458643
Saved in:
7
Analyse neuer Werbeformen im Handel
Barth, Klaus
-
1995
Persistent link: https://www.econbiz.de/10000560816
Saved in:
8
Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
-
1990
Persistent link: https://www.econbiz.de/10012879385
Saved in:
9
Erlebnisorientierte Einkaufsstättengestaltung im Einzelhandel
Weinberg, Peter
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10001015063
Saved in:
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