Ma, Peng; Wang, Haiyan; Shang, Jennifer - In: International Journal of Production Economics 144 (2013) 2, pp. 572-581
We investigate the equilibrium behaviors of a two-stage supply chain (SC) under three supply chain structures: (i) manufacturer Stackelberg (MS), (ii) retailer Stackelberg (RS) and (iii) vertical Nash (VN). Given quality and marketing effort-dependent demand, we develop models to optimize the...