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Reverse innovation: a global growth strategy that could pre‐empt disruption at home
Govindarajan, Vijay
;
Trimble, Chris
- In:
Strategy & Leadership
40
(
2012
)
5
,
pp. 5-11
to help drive growth will likely find that the traditional strategy of
global
localization
will prove inadequate. An …
Persistent link: https://www.econbiz.de/10015016780
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