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~subject:"Risiko"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Product information"
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Risiko
Werbewirkung
Product information
607
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603
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404
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Online retailing
105
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105
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86
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Polinsky, Alan Mitchell
4
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4
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3
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3
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
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41
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
42
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
43
Mandatory versus voluntary disclosure of product risks
Polinsky, Alan Mitchell
;
Shavell, Steven
-
2006
Persistent link: https://www.econbiz.de/10003408912
Saved in:
44
Mandatory versus voluntary disclosure of product risks
Polinsky, Alan Mitchell
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003756334
Saved in:
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