Snir, Avichai; Chen, Haipeng (Allan); Levy, Daniel - In: Journal of Economic Behavior and Organization (2022) Forthcoming, pp. 1-39
We assess the role of cognitive convenience in the popularity and rigidity of 0-ending prices in convenience settings. Studies show that 0-ending prices are common at convenience stores because of the transaction convenience that 0-ending prices offer. Using a large store-level retail CPI data,...