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Rumänien
brand loyalty
6
PLS-SEM
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brand equity
5
Beziehungsmarketing
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Relationship marketing
4
Akaike weights
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brand strategy
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customer loyalty
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CSR
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Consumer behaviour
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Developing countries
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Endogeneity
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Entwicklungsländer
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Konsumentenverhalten
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Partial least squares
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Partial least squares structural equation modeling
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Partielle kleinste Quadrate
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Romania
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Structural equation model
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Strukturgleichungsmodell
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Theorie
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Theory
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Tourism
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Tourismus
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bootstrapping
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brand associations
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brand extension
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developing country
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information criteria
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loyalty degree
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model selection
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repurchase intention
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uncertainty
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Balanced Scorecard
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Brand
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Brand Strategy
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Brand Values
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Moisescu, Ovidiu Ioan
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Central European business review : CEBR
1
Market : review for marketing theory and practice
1
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ECONIS (ZBW)
2
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Adopting and implementing CSR policies in travel agency business : the case of Romania
Moisescu, Ovidiu Ioan
- In:
Market : review for marketing theory and practice
27
(
2015
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10011608891
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2
The impact of customers' perception of CSR on corporate brand loyalty : the case of the Romanian mobile telecom industry
Moisescu, Ovidiu Ioan
- In:
Central European business review : CEBR
4
(
2015
)
2
,
pp. 21-30
Persistent link: https://www.econbiz.de/10011489421
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