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~subject:"Rumänien"
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Rumänien
brand loyalty
6
PLS-SEM
5
brand equity
5
Beziehungsmarketing
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Relationship marketing
4
Romania
4
Akaike weights
3
Tourism
3
brand strategy
3
customer loyalty
3
CSR
2
Consumer behaviour
2
Developing countries
2
Endogeneity
2
Entwicklungsländer
2
Konsumentenverhalten
2
Partial least squares
2
Partial least squares structural equation modeling
2
Partielle kleinste Quadrate
2
Rural tourism
2
Structural equation model
2
Strukturgleichungsmodell
2
Theorie
2
Theory
2
Tourismus
2
bootstrapping
2
brand associations
2
brand extension
2
developing country
2
information criteria
2
loyalty degree
2
model selection
2
repurchase intention
2
uncertainty
2
Balanced Scorecard
1
Brand
1
Brand Strategy
1
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English
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Moisescu, Ovidiu Ioan
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Central European business review : CEBR
1
Market : review for marketing theory and practice
1
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ECONIS (ZBW)
2
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The impact of customers' perception of CSR on corporate brand loyalty : the case of the Romanian mobile telecom industry
Moisescu, Ovidiu Ioan
- In:
Central European business review : CEBR
4
(
2015
)
2
,
pp. 21-30
Persistent link: https://www.econbiz.de/10011489421
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2
Adopting and implementing CSR policies in travel agency business : the case of Romania
Moisescu, Ovidiu Ioan
- In:
Market : review for marketing theory and practice
27
(
2015
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10011608891
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