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Südafrika
Consumer behaviour
7
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Brand management
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South Africa
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Generation Y
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Duh, Helen Inseng
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Diniso, Chuma
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Struwig, Miemie
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Thabethe, Thabile
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
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Journal of African business
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ECONIS (ZBW)
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Explaining Generation Y South Africans' love and satisfaction with Samsung phone brand using consumption value theory
Diniso, Chuma
;
Duh, Helen Inseng
- In:
Journal of African business
22
(
2021
)
4
,
pp. 564-577
Persistent link: https://www.econbiz.de/10012649913
Saved in:
2
Attributes of Instagram influencers impacting consumer brand engagement
Duh, Helen Inseng
;
Thabethe, Thabile
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 477-497
Persistent link: https://www.econbiz.de/10012670702
Saved in:
3
Justification of generational cohort segmentation in South Africa
Duh, Helen Inseng
;
Struwig, Miemie
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011348534
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