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~subject:"Sales promotion"
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Sales promotion
Marketing
6
Brand image
4
Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Markenimage
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Marketing management
4
Marketingmanagement
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Advertising
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Marktforschung
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Werbung
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Advertising effects
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Arzneimittel
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Betriebliche Budgetierung
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Business costs
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Corporate budgeting
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Direct marketing
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Direktmarketing
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Gesundheitsversorgung
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Lieferantenmanagement
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Patienten
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Patients
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Social web
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Supplier relationship management
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English
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Kalwani, Manohar U.
3
Sriram, S.
2
Yim, Chi-kin
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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ECONIS (ZBW)
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Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable
Sriram, S.
-
2006
Persistent link: https://www.econbiz.de/10012779847
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2
Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.
;
Kalwani, Manohar U.
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
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3
Consumer price and promotion expectations : an experimental study
Kalwani, Manohar U.
;
Yim, Chi-kin
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000805953
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