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Schweiz
EG-Staaten
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Bauer, Florian Andreas
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Matzler, Kurt
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Wille, Claudia
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Problems and perspectives in management : PPM
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Problems and perspectives in management : PPM ; international research journal
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ECONIS (ZBW)
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Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM ; …
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009752392
Saved in:
2
Integrating brand and marketing perspectives in M&A
Bauer, Florian Andreas
;
Matzler, Kurt
;
Wille, Claudia
- In:
Problems and perspectives in management : PPM
10
(
2012
)
4
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010146941
Saved in:
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