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~subject:"Schwellenländer"
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Schwellenländer
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brand development
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Thunderbird international business review
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ECONIS (ZBW)
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An emerging market multinational company's internationalization : from original equipment manufacturer to global brand leader
Liu, Su
;
Chakravarty, Dwarka
;
Beamish, Paul W.
- In:
Thunderbird international business review
65
(
2023
)
5
,
pp. 501-517
Persistent link: https://www.econbiz.de/10014335690
Saved in:
2
Marketing communications and
brand
development
: an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
3
Marketing communications and
brand
development
in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
4
Brand
development
through sustainability certifications in emerging markets : adoption of B corporation certification in Vietnam
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Marketing Communications and Brand Development in …
,
(pp. 233-255)
.
2022
Persistent link: https://www.econbiz.de/10013280201
Saved in:
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