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Search engine
Consumer behaviour
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Börsenkurs
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Advertising effects
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China
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Fusion
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Yang, Shuai
3
Song, Yiping
2
Carlson, Jeffrey R.
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Lin, Shan
1
Luo, Xueming
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Pancras, Joseph
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Phang, Chee Wei
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International journal of electronic commerce : IJEC
1
Journal of electronic commerce research : JECR
1
Journal of marketing management : MM
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ECONIS (ZBW)
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1
The effectiveness of contextual competitive targeting in conjunction with promotional incentives
Song, Yiping
;
Phang, Chee Wei
;
Yang, Shuai
;
Luo, Xueming
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 349-385
Persistent link: https://www.econbiz.de/10011884539
Saved in:
2
Matching exactly or semantically? : an examination of the effectiveness of synonymbased matching strategy in Chinese paid search market
Yang, Shuai
;
Song, Yiping
;
Pancras, Joseph
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10011669611
Saved in:
3
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
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