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~subject:"Self-brand connection"
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Self-brand connection
Consumer behaviour
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Brand management
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Teck Ming Tan
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Hajli, Nick
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Juntunen, Jouni
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Kumar, Ashish
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Nadeem, Waqar
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Salo, Jari
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Tajvidi, Mina
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Journal of business research : JBR
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
2
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan
;
Salo, Jari
;
Juntunen, Jouni
;
Kumar, Ashish
- In:
Journal of business research : JBR
92
(
2018
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
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