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~subject:"Service Branding"
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service-dominant logic
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Lieferantenmanagement
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Supplier relationship management
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Ressourcenorientierter Ansatz
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value co-creation
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Service branding : a perspective of value co-creation orientation
Li, Tianze
;
Wei, Haiying
- In:
Inventi impact: service sector
(
2018
)
4
,
pp. 214-224
Persistent link: https://www.econbiz.de/10012130403
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