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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
2
College image : a strategic marketing dilemma
Stevens, Robert E.
;
McConkey, C. William
;
Cole, Henry S.
; …
- In:
Services marketing quarterly
29
(
2007/08
)
3
,
pp. 99-113
Persistent link: https://www.econbiz.de/10003756465
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