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~subject:"Services marketing"
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Services marketing
Bundling strategy
15
Leistungsbündel
15
Dienstleistungssektor
11
Service industry
11
Industrial service
10
Manufacturing industries
10
Industrie
9
Betriebliche Wertschöpfung
6
Business network
6
Lieferantenmanagement
6
Supplier relationship management
6
Unternehmensnetzwerk
6
Value creation
6
B-to-B-Marketing
5
Business services
5
Business-to-business marketing
5
Unternehmensdienstleistung
5
Customer integration
4
Dienstleistungsmanagement
4
Industrial service business
4
Innovation
4
Kundenintegration
4
Service management
4
Value co-creation
4
industrial service
4
Beziehungsmarketing
3
Dienstleistung
3
Dienstleistungsmarketing
3
Dienstleistungsqualität
3
Performance measurement
3
Relationship marketing
3
Service innovation
3
Service quality
3
Services
3
Servitization
3
Analytic hierarchy process (AHP)
2
Decision system analysis (DSA)
2
E-commerce
2
Electronic Commerce
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English
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Biggemann, Sergio
1
Dayan, Mumin
1
Holmlund, Maria
1
Kohtamäki, Marko
1
Kostama, Hanna
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Kowalkowski, Christian
1
Lehtonen, Heini
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Ndubisi, Nelson Oly
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Rabetino, Rodrigo
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
B2B service innovation and global
industrial
service
management
Dayan, Mumin
;
Ndubisi, Nelson Oly
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 140-142
Persistent link: https://www.econbiz.de/10012289849
Saved in:
2
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
3
Developing the concept of life-cycle service offering
Rabetino, Rodrigo
;
Kohtamäki, Marko
;
Lehtonen, Heini
; …
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 53-66
Persistent link: https://www.econbiz.de/10011373947
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