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~subject:"Services marketing"
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Services marketing
Betriebliche Wertschöpfung
16
Value creation
16
value propositions
14
Beziehungsmarketing
13
Relationship marketing
13
Value propositions
12
Customer value
11
Kundenwert
11
Service-Dominant Logic
11
Service-dominant logic
11
Dienstleistung
6
Dienstleistungsqualität
6
Service quality
6
Services
6
Customer integration
5
Kundenintegration
5
Marketing theory
5
Marketingtheorie
5
Innovation
4
Technischer Fortschritt
4
Technological change
4
service-dominant logic
4
Bundling strategy
3
Business model
3
Dienstleistungsmarketing
3
Dienstleistungssektor
3
Geschäftsmodell
3
Innovation management
3
Innovationsmanagement
3
Leistungsbündel
3
Lieferantenmanagement
3
Service dominant logic
3
Service industry
3
Supplier relationship management
3
USA
3
United States
3
business models
3
B-to-B-Marketing
2
Business services
2
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Arbeitspapier
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Graue Literatur
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Non-commercial literature
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English
3
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Chandler, Jennifer D.
1
Grönroos, Christian
1
Gummerus, Johanna
1
Katsifaraki, Georgia
1
Lusch, Robert F.
1
Institution
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Panepistēmio Kypru / Department of Economics
1
Published in...
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Journal of service research : JSR
1
Managing service quality : MSQ ; an international journal
1
Working paper / Department of Economics, University of Cyprus
1
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ECONIS (ZBW)
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Value creation in the market ecosystem : a Service-Dominant logic perspective
Katsifaraki, Georgia
-
Panepistēmio Kypru / Department of Economics
-
2018
Persistent link: https://www.econbiz.de/10012041746
Saved in:
2
Service systems : a broadened framework and research agenda on
value
propositions
, engagement, and service experience
Chandler, Jennifer D.
;
Lusch, Robert F.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10010483444
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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