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~subject:"Social Marketing"
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Social Marketing
Consumer behaviour
13
Konsumentenverhalten
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Advertising effects
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Großbritannien
4
Rauchen
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Smoking
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United Kingdom
4
Werbewirkung
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2000-2012
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Hassan, Louise M.
3
Hastings, Gerard
2
Shiu, Edward
2
Andrews, J. Craig
1
Eadie, Douglas
1
Fong, Geoffrey T.
1
Grant, Ian C.
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Hastings, Gerard B.
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MacKintosh, Anne Marie
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Walsh, Gianfranco
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International journal of nonprofit and voluntary sector marketing
2
European journal of marketing : EJM
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ECONIS (ZBW)
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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Saved in:
2
Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.
;
Shiu, Edward
;
Thrasher, James F.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
Saved in:
3
The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Grant, Ian C.
;
Hassan, Louise M.
;
Hastings, Gerard B.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003832775
Saved in:
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