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~subject:"Social Marketing"
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Social Marketing
China
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Consumer behaviour
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Bio-Lebensmittel
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Zhou, Yanfeng
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Chao, Paul
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Huang, Guang
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Poon, Patrick
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Yu, Chunling
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International marketing review
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Marketing intelligence & planning
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Segmenting blood donors in developing countries
Zhou, Yanfeng
;
Poon, Patrick
;
Yu, Chunling
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 535-552
Persistent link: https://www.econbiz.de/10009611619
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2
Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng
;
Chao, Paul
;
Huang, Guang
- In:
International marketing review
26
(
2009
)
3
,
pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
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