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Blinded by Science: An Entrepreneurial Marketing Perspective of Understanding
Peterson, Robert M.
- In:
Journal of Research in Marketing and Entrepreneurship
2
(
2000
)
3
,
pp. 235-248
conclusion is that science is quite often the improper tool to use in order to capture the essence of
entrepreneurial
phenomena
…
Persistent link: https://www.econbiz.de/10014902559
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